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What is a boutique hotel?

“Boutique hotel” is a term popularized in the United States and the United Kingdom to describe intimate, usually luxurious or quirky hotel environments. They are not chain-affiliated and provide a personalized accommodation and services. The boutique hotels are typically furnished in a theme, stylish manner.

Boutique hotels began appearing in the 1980s in large cities such as London, San Francisco and New York. They are considerably smaller than mainstream hotels, offering up to 50 guest rooms.

The concept of boutique hotels has spread to the rest of the world, reaching Greece, as well. In 2007, boutique hotels in Greece were the hottest trend in terms of accommodation.

What to expect in a boutique hotel?

Guest rooms and suites are fitted with telephony and Wi-Fi internet, air conditioning, bars and cable TV. But they also focus on intimacy, quiet and comfort. Many boutique hotels have on-site dining facilities. Other boutique hotels might be located in calm, soothing environment, offering the best atmosphere to relax.

Most boutique hotels are family run. Some are hip, while some are historic. Although the definition of a boutique hotel is quite vague, they distinguish themselves in the following areas: target market, design and service.

When should I stay at a boutique hotel?

Whether you go on a business trip, celebrate your honeymoon or plan a vacation, the boutique hotel is suitable for you. The target market for these hotels represent the persons aged 25-55, which above the average income. Some boutique hotels target corporate level travelers who will provide repeat business for the hotel.

Boutique hotels in Athens

Whether you come to Athens for business or pleasure, here are some boutique hotels you can check out:

Fresh Hotel

The hotel has a different vibe than other hotels in Syntagma Square. It is located just steps away from the old Plaka and Monastiraki. It’s colorful and fresh. It offers a restaurant and a rooftop pool. During the high season 2011, expect to pay from €110 per night for a double room with breakfast included.

O&B Athens Boutique Hotel

It is located in downtown Athens, just 2 minutes walk from the Thisio Metro Station. The rooms are elegant, the location is excellent and you can try their on site restaurant, as well. All rooms have mini bar, phone, LCD TV, free Wi-Fi, hair dryer and AC. During the high season 2011, expect to pay from €120 per night for a standard double room with breakfast included.

Semiramis Hotel

: is located in the Kifissia area of north Athens. It is the creation of designer, Karim Rashid and you can definitely feel his influence everywhere. The hotel offers a swimming pool, a small gym and free WiFi. During the high season 2011, expect to pay from €160 per night for a standard room.

Magna Grecia Boutique Hotel

The hotel is located in the Plaka district and offers excellent views of the Acropolis. It is hosted in a neoclassical building, built in 1898, which has been fully refurbished. It offers a unique restaurant, with a stunning view of the Acropolis. During the high season 2011 (Apr 1 to Oct 31), expect to pay from €120 per night Double Room (and €165 per night for the same room with a view of the Acropolis).